META VIDEO PRODUCTIONS
ILLUSTRATION SYSTEM
Meta Video Productions is a team working with Meta and its clients to bring motion ideas to life.
When Meta changed its title and brand idenity, the MVP (previously Facebook Video Productions) team followed.
I was the art director and the designer of the rebrand. I was also one of the animators working on the project.
MVP has many locations across the globe, and my additional task was to art direct the illustration system for MVP’s locations as well as illustrate and animate the cities in a team with another designer.
Below are the illustrations I worked on and a brief description of the logo.
Illustration System for MVP’s Locations.
Meta Video Productions Logo
The logomark takes inspiration from the Meta logo’s enclosed infinite design, which also reflects the full service MVP studios provide around the globe.
The triangular shape is a nod to the previous version of the logo with the “play” symbol. It also points to the three main MVP directions: video production, animation and AR&VR.
The minimalist approach is drawn from the global tendency to simplify design in order to emphasize what’s essential. And to balance it out, the design introduces dimension as a visual accent and to show the brand’s versatility.